Each global office ran as a singular growth phase business and footing the bill for a design team wasn't super attractive—to put it lightly
Cardstore users were fed up and bailed to the competition in droves. The experience was dated, was disjointed from a brand experience standpoint and each previous attempt was shelved for one "higher" priority or the next.
High end retail shoppers at Williams-Sanoma and Sur La Table would get stuck in the consideration phase after visiting our decidedly nonpremium and disparate collection of direct sales focused web properties.
My mission is to make life better. As a designer focused on branding and user experience, I help organizations develop and execute strategic visions that have long lasting effect by surfacing harmony between their needs as an organization and people's needs as customers. I'm equally at home working solo as I am organizing teams to lead collaborative efforts with any combination of: executive teams, stake holders, marketers, writers, designers, and engineers to deliver experiences that people love.