PRODUCT AND BRAND EXPERIENCE DESIGN
VIEW WORK

ESTABLISHING A GLOBAL DESIGN PRACTICE

Organizational Design, Global Talent Acquisition, Global Creative Direction, Remote Team Building

Challenge

Each global office ran as a singular growth phase business and footing the bill for a design team wasn't super attractive—to put it lightly

Results

  • Fully staffed in 6 months
  • From overhead to design teams as strategic partners within 90 Days
  • Regionalized Design Leadership covering APAC, AMERICAS, EMEA
  • 100% employee satisfaction vs. org average of 60%
CASE STUDY

WITH LOVE, CARDSTORE

Product Design, UX Design, UI Design, User Journeys, User Testing and Research.

Problem

Cardstore users were fed up and bailed to the competition in droves. The experience was dated, was disjointed from a brand experience standpoint and each previous attempt was shelved for one "higher" priority or the next.

Results

  • Successfully sends +30MM cars each and every year
  • Reduced comped orders by 70%
  • Card recipients 100% happier
CASE STUDY

VITAMIX BRAND ARTICULATION

Brand Design, Responsive Ecommerce Design, Creative Direction, Photography/Video Direction, IA UX UI, Market/UX Research and Testing

Problem

High end retail shoppers at Williams-Sanoma and Sur La Table would get stuck in the consideration phase after visiting our decidedly nonpremium and disparate collection of direct sales focused web properties.

Results

  • 200% increase in online sales
  • 36% increase in overall traffic
  • 30% new visitors
CASE STUDY

Miscellania

Goldman Sachs

Design, Soul Selling, Repentance

MailChimp

Campaign Design

Cake / Sysco Labs

Animation

more to come, stay tuned

HANK TREFETHEN

My mission is to make life better. As a designer focused on branding and user experience, I help organizations develop and execute strategic visions that have long lasting effect by surfacing harmony between their needs as an organization and people's needs as customers. I'm equally at home working solo as I am organizing teams to lead collaborative efforts with any combination of: executive teams, stake holders, marketers, writers, designers, and engineers to deliver experiences that people love.

Let's work together.